Thursday 05 December, 2013

Marketing with Memes

I’m sure you’ve seen them before – an image of a baby, a dog, a cat or a scene from a popular movie with a sentence splattered across it. This is a meme. They’re usually funny and sometimes insanely true to life. The idea behind the meme is to express an idea quickly and humorously so that you can take it in as a glance.

The actual definition of a meme is that it’s an idea, concept or behavior that catches fire and spreads around the internet (although there can be memes offline too). On the internet they usually exist as funny images with words added.

For marketers, memes offer a valuable opportunity. Memes are visual and they’re some of the most virally shared content, especially on social media. Some social media marketers post meme after meme and get tons of likes and comments for each one.

Why Use Memes?

Memes spread. That’s their nature. This is why they make great content. In fact, a meme is already viral before you use it. Unlike a video where you have to create it and then hope it catches on, the meme is already floating around the web.

The other major benefit is that they make great social media content, and all you have to do is share. Spend a little time searching and you’ll find more memes than you can share in a week.

Make ‘Em Laugh

The best memes are those that are funny. There’s no easier way to get your meme liked or shared than to make your audience laugh. They’re clever and part of the reason we love humorous memes is that, as the old saying goes, every joke is a half-truth. Funny memes not only entertain but also resonate.

Cuteness Counts

We already discussed the humor factor. Cuteness is a major factor as well. This is why memes often feature puppy dogs, kitty cats and cuddly babies. There are probably a lot of people in your market who can’t resist a cute picture and would share it with all of their friends.

The Pop Culture of Yesterday

Pop culture references make extremely popular memes. There’s something about an 80s song or movie, especially one you’re embarrassed about liking back in the day, that appeals to people. It really boosts the humor factor.

Get People Talking

Sharing clever and relevant memes is a good way to get likes and shares. But if you want to get real engagement going, use your meme as a starting point for a conversation. Ask a question or ask fans to share ideas that relate to the meme. You could ask if they thought it was funny and why, or whether they’ve ever felt this way.

Sharing memes is one form of content curation and the key with content curation is to add your own two cents. By adding your own thoughts and ideas, you create new content that engages your audience.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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