Wednesday 07 January, 2015

Mobile Marketing – Tips on Creating Great Ads for Mobile

Mobile is constantly getting more and more popular. Each year, mobile use is growing as people increasingly turn to their handheld devices for virtually everything they do online. This, of course, includes shopping.

Advertising on mobile is not only a cool marketing technique. As we move into 2015, it may become a necessity. But not everybody knows how to do it. The rules are different when you go from desktop to mobile. Here are some tips on how to create mobile ads that will bring you sales.

Know Your Mobile Audience

In marketing, you always have to know your audience. But what you may not realize is that your mobile audience is probably different from your PC audience. Conduct some research to discover who in your market uses mobiles and who doesn’t. For example, your mobile users are likely to be a younger, more educated demographic. Know exactly who they are so that you can create ads that target them.

Ad Size

Everything is much smaller on a mobile’s screen, so you need to take this into consideration when making your ads. Make your ads big and bold. It should be obvious even on the smallest screen size to take in all of the ad’s details. Use as little text as possible and rely more on big images to get your point across. This is a challenge but it will pay off.

Consider Native Ads

Native ads are ads that match the form and function of the platform used. These are ads that are embedded on search engine result pages, social media sites, apps, and so on. Native ads have been proven more effective than banner ads on mobiles.

Interactive and Responsive

Create ads that are interactive and responsive. Create something that people will click, swipe, pinch and otherwise interact with. It should respond naturally to the functionality of a touchscreen. The more fun you make interacting with your ad, the more engagement you’ll have and this is how you get mobile users’ attention.

Timing Is Everything

Mobile users act immediately in real-time. They don’t bookmark or save for later. This is why timing is so important when it comes to mobile ads. Find out when your target market is using their phones and offer your ad at that time. Give them an incentive for acting now, such as a freebie or a download. Engage with them in real-time.

Set Goals and Monitor Carefully

You can’t tell whether your mobile ad campaign is a success or not unless you set clear goals and decide on a way to monitor progress toward these goals. For each action that you take with your ads, look carefully at how the market responds and change accordingly to maximize the effectiveness of your ad campaign.

Bob Steele

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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