Friday 11 October, 2013

Mobile Security – A Growing Market

Everyone is going mobile. We’re all carrying around mini pocket computers everywhere we go and doing everything on them. This includes handling sensitive personal and financial information. Businesses today even use mobiles for serious financial transactions.

As more information passes through mobiles, it’s only natural that hackers and cyber-crooks are trying to find ways to access them. In recent years, there has been an increase in mobile malware, SMS spam, cyber-attacks targeting mobiles, and more. Since security is more of an issue than ever before, the market is moving in to provide solutions and this is a segment of the market that is set to explode in the coming years.

Threats to Your Mobile

Since 2009, there has been a sharp increase in Trojans that target mobiles. These are programs that gain access to your mobile device through a link that you’ve clicked or a file that you’ve downloaded. Once you do so, the hacker has access to your phone’s information.

The web browsing capabilities of mobiles have increased also in recent years, which makes them more vulnerable to web-based malware. In fact, the risk is increased on mobiles where app downloads can be done instantly. This convenience is a major advantage of mobiles but also a big risk.

The Future of Mobile Security

To respond to the growing threat, businesses and mobile network operators have made serious investments in security products. The analyst firm ABI Research predicts that the mobile security management sector of the economy will hit over $500 million by the end of 2013 and as much as a billion by 2015.

Currently major changes are underway. Anti-malware and virus protection software is becoming a de facto requirement for mobile devices. People are starting to come around and realize that they need to protect their phones just as they would a desktop computer.

Biometrics is an area of innovation that holds a great deal of promise. It was science fiction not too long ago but today it’s a reality. Biometric technology requires your fingerprint or eye scan in order to unlock your phone, preventing it from being used if it falls into the wrong hands and further developments are underway.

Businesses that issue mobiles to their employees are increasingly using SSL virtual private networks instead of open networks. All data sent is encrypted and only accessible to those with passwords. This keeps their enterprise data safe.

Good News for Tech Companies

That the industry is moving toward more mobile security and consumer awareness of mobile consumer needs is great news for many tech companies. App developers can create products that enhance mobile phone securities. As new threats emerge, tech companies can create services and products to deal with them. Most people still don’t realize that their mobile phones can be attacked or infested with malware as well as their desktops, but this is changing and the market is changing with it.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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