Thursday 10 October, 2013
The internet is cool because you can do so much from the comfort of your home office or living room couch. But it’s still great for your business to get out in front of people and give presentations in the offline world. For an online marketer or businessperson, offline presentations are a goldmine of opportunity.
Why Give Offline Presentations?
Why bother with offline presentations? The main reason is the authority you build. Your speaking engagements show that you’re the real deal. They set you apart from all of the internet marketers who are faking it until they make it. People will see on your website that you give presentations and this tells them that you’re a credible, legitimate authority.
There are other benefits as well. For one, it’s a great way to make a name for yourself in the community. You can offer the same help you offer online offline. You can make valuable connections and gain exposure. You can also lead the people you meet offline to your online presence.
Finally, you can turn your offline presentations into content you can use for profit and building your authority.
Getting out There
Start by aggressively searching for speaking opportunities. Where can you give a presentation? Don’t worry about the immediate benefits you’ll receive. Take non-paying gigs or gigs that seem too small to be worth your time. Take every chance you can to get in front of people.
For example, if you’re a social media expert, give presentations to local businesses about the basics of Facebook and Twitter. This is information that’s basic for you but many offline businesses are clueless about it. You not only get your name out there, but you might also gain a few new clients who are curious about what you can do for them.
If you’re not totally comfortable giving presentations, start small. The key is practice. The more you speak in front of people, the more comfortable you’ll be. Not everyone is good at it at first.
Record your presentations. From the earliest planning stages, look at your presentation as a piece of content you’re creating. Take these recordings and post them on your site, your blog, social media sites and video sites like YouTube. You can leverage your presentations to drive traffic and build your expertise online.
You can also use these presentations to create information products or as add-ons to give more value to information products.
One great way to leverage your presentations is to publish photos or clips on your website. You can also seek testimonials from audience members to add to your site as well. This is very powerful in showing visitors that you’re a real businessperson and not a faker.
As an online marketer, anything you do offline in the community helps to engender trust. It shows that you’re not just a guy/gal in a basement with an internet connection, but a legitimate entrepreneur with help to offer.