Wednesday 18 December, 2013

Product Photos – Tips on Showing Your Products in the Best Light

If you sell online, you probably know that the quality of your product photos makes a huge difference in sales. If people can’t see the product well, they won’t buy it. You don’t have to be an ace photographer, but here are a few tips on taking great product photos that will sell.

Upgrade Your Camera

The camera you use makes a difference. You should buy a nice one. The good news is that today you can get a nice digital camera fairly cheaply. Read online reviews and pick one that sounds like a match for you. This is a small investment but it’s well worth it because it will make taking great pictures easier.

Tinker with Your Camera

Spend some time learning how to use your camera. There’s much more to it than just pointing and clicking. Learn about different lenses and effects you can use. These can make your totally amateur pictures look sharp and professional.

Light Considerations

You may want to invest in lighting. For most products, one good light will do the trick. Whether you choose to buy a new light or not, make sure there is plenty of light on your products when you take pictures. The sun is the best light source, but it’s hard to depend on.

Go for the Soft Shadow

Soft shadows are best for product pictures. This is when the light is bigger than the product and it produces subtle shadows that aren’t deep. A big shadow is distracting and looks weird. It may block part of your product. Soft shadows show products clearly.

A Good Cleaning

Clean your products before shooting them. Today’s cameras offer very high resolution which is a good thing, but it can also show smudges, fingerprints and other stuff that makes your product look dirty, old and cheap.

Different Angles

Take a few shots from different angles. It’s hard to tell right off which angle will show the product in the best light. The wonderful thing about digital cameras is you don’t have to use the first shots you take. Take tons of pictures and choose the best. You may want to choose a couple of pictures that show different angles.

Different Versions

If you have different colors or versions of your products, take pictures of each. Just telling your customers that you offer the bag in green and blue as well isn’t as powerful as showing them. The key with product photos is to not make them guess anything at all about the product.

Don’t Forget Editing

Spend some time editing your pictures. Crop them and mess around with contrasts and other editing features. There are many options and editing is extremely easy. It’s amazing what you can do with simple editing tools.

What Your Buyers Want to Know

Before taking pictures, think about what your buyers want to know about the product. If they were picking it up in a physical store, what would they look at? Make that the focus of your product photos.

Bob Steele

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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