Wednesday 22 January, 2014
When you’re making YouTube videos, sometimes you can just turn on the camera and start talking. But if you’re not terribly experienced at staying focused in front of a camera, it could end up a train wreck. It’s usually better to have a script. When you’re using a script, you end up with slicker videos.
Start by identifying your goal. As you write your script, you’re going to try to stay on target with this goal. Everything in your video should somehow relate to it. While writing, editing and practicing your script, constantly ask yourself, ‘How does this relate to the goal?’ and get rid of things that don’t.
Decide before you start writing how long your script is going to be. Short YouTube videos are the best. An ideal video length is just a few minutes long. This is the perfect match for a YouTube watcher’s attention span. You can use your intended length to plan out your script writing. Your video will run at about three words per second, or about a page per minute.
Storyboarding is a technique used by scriptwriters. A storyboard is like a comic that describes what happens in each scene. If you’re not a talented artist, it doesn’t matter. The point is just to map out all of the scenes in order. It helps with things like setting up shots.
Start with the Elevator Pitch
If you’re creating marketing videos, start with your elevator pitch. People usually only watch the first ten seconds or so of a video. Start by introducing what the video is about and telling the viewer what they’re going to get out of it. Give it some mystery so that you keep them tuned in by saying something like, ‘and at the end, I’ll reveal to you…’
Intersperse Calls to Action
Throughout your video, intersperse calls to action. Don’t call the viewer to action just once, but over and over again wherever possible. The more a viewer hears your call to action, the more likely they’re going to actually take that action.
Write It Language Appropriate
As you write your script, make sure that the language is appropriate to the audience. Don’t use difficult words or jargon that a casual viewer won’t understand. Use language your viewers can easily understand and that will resonate with them. If you’re not sure what this would be, check out some videos in your niche to get ideas.
Tell a Story
The best videos tell a story, whether they’re music videos or advertisements. Stories are great because they get people to stay tuned. Viewers want to see what’s going to happen at the end.
Tighten up Your Script
Once the script is done, go through and tighten it. Trim anything that doesn’t relate directly to the video’s goal. The best YouTube videos are short and concise.
If you don’t feel like your script is anything great, don’t worry. Think of it as a rough draft that you’ll edit and polish and it’s ready to shoot. Show it to others for their feedback and do some practice readings.