Friday 26 July, 2013

SEO Tips and Tricks – Why SEO Doesn’t Matter As Much As You Think

Do you want to know the hottest new SEO trick that will drive massive traffic to your website? If so, you’re wasting your time (and probably everybody else’s). The reason is that there is way too much emphasis today on SEO and web traffic. Sure, it’s how your website gets found. But people talk like it’s the be-all end-all. If you drive billions of people to a site that sucks, you’ll still get zero results for your efforts.

Here’s the deal – SEO trickery can get your site ranked high in the search engine results. But that’s all it can do. And one algorithm update by Google can wipe out all of your hard work and put your site back at the bottom. If the tricks you’re using to get your site ranked high are black hat, you may get penalized for your efforts.

What this means is that your online business virtually disappears overnight. It’s like if you had an offline brick and mortar store and one day it rained hard and the road it’s on disappeared.

Making a Fast Buck

The online marketers who benefit from SEO tricks are the folks that set up a quick sales page to make a bunch of money but have no long-term strategy for their site. They’re promoting an exercise fad, a meaningless health product, or a ‘business in a box’ digital download and thinking only of quick sales.

If you want to build an online business that lasts, you need to think longer term than this. You need to build a loyal following and make a real connection with your tribe. That’s what you should focus on first. SEO should only be the icing on the cake. It will help you get leads, along with all of your other efforts to reach out to people.

What Gets Visitors to Your Site

SEO is about targeting keywords and building backlinks. But there are other things that get guaranteed search results. One is age. The longer your site is up and running, the more traffic will be sent to it. Google considers older sites to be more authoritative, even if they’re not so content rich.

Another factor is that a site has fresh, engaging content. When you often post new content, especially content that’s unique, interesting and helpful, you’ll get more searches coming your way.

So, what we have is a winning formula – Create a content rich site and commit to it over the long haul, posting on a regular basis.

Creating a Long-Term Online Business

Probably the reason why SEO is such a big deal to so many people is that it’s easy to understand. You use a bunch of keywords and build a bunch of backlinks and traffic flows into your site. Building a sustainable business that’s well branded and meets the needs of its target market is much more complicated. SEO seems easy to do, but building a real business takes hard work and skill. And anything that takes hard work and skill is bound to be unpopular.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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