Friday 29 August, 2014
There’s nothing like the shock of finding that your site has dropped dramatically in Google’s search results. But it happens sometimes, even to the best of us. This is because Google regularly shakes up its algorithms to produce better search results.
The natural reaction to this is to start building links again at a furious pace. But you shouldn’t do this and there’s one simple reason – it looks funny to Google.
Google is smarter than we think. This is why the old grey hat SEO techniques of yesterday don’t work anymore. If Google sees the number of links to your site increasing at an unnatural pace, it’s not going to like it. In fact, you could get penalized.
Better Links, not More Links
In fact, the reason you may have gotten penalized is the lousy links you already have. In other words, you probably got backlinks from websites Google considers low-quality or untrustworthy, and hence the drop in your SEO power. So, you need to clean up the bad links before you start getting more. If your site has good content, just cleaning up bad links may be all it takes to get back on top.
What are bad links exactly? They are:
* Links from websites that aren’t related to your site or are in a different niche.
* Links from sites that don’t have much content or aren’t updated often.
* Links from questionable sites like adult sites, gambling sites, or sites that use violent or aggressive language.
* Links you paid for.
* Any links that you don’t feel completely proud of when you look at them.
You should also revisit Google’s guidelines. Read over them carefully and you may realize that you have some links that don’t measure up to them.
Six Degrees of Separation
You should be aiming for links from major authority sites. The second best scenario is to get links from sites that have backlinks from major authority sites. If you can’t do that, get links from sites that have links from sites that have links from major authority sites. It’s kind of like the ‘6 degrees of Kevin Bacon’ game where the authority site is Kevin Bacon.
For example, if you can get a link from the Huffington Post, you are definitely doing something right. But good luck with that. What’s almost as good is getting a link from a site that has a link from Huffington Post, and so on.
You can check out a site’s link profile before you get a backlink from it. See where their backlinks are coming from. If they’re coming from junk websites, you don’t need the link.
Monitoring Your Link Profile
You can’t completely control who links to you and who doesn’t. But there’s a good way to do have some control over it. Sign up for alerts. This way, you can monitor who is linking to you in real-time and act accordingly.
Your site’s link profile is important. Make it a regular part of your site maintenance to monitor and deal with backlinks so that the next Google algorithm update doesn’t drag you down in the search engine results.