Thursday 21 August, 2014
Backlinks are important to any SEO strategy. These are links coming into your site from other sources. Common sense would dictate that the more links you have coming in, the better. But this is not necessarily true.
If you have plenty of good links, this gets you more traffic and also give your site a higher ranking in the search engine results. But it’s a waste of your time building bad links that won’t get you traffic or search engine spiders and actually, bad links can get you penalized.
What Are Bad Links?
Paid links are generally bad links. This is where you pay to have your link posted on another similar website. There’s nothing unethical about this. But too many paid links is frowned upon by the search engines. This is because of the practice of paid linking where webmasters simply paid someone to list their link on thousands of irrelevant websites to try to game the search engines.
Any link that’s misleading is bad. This is why you should keep an eye on any affiliates you have out there selling for you. If they’re making promises that your product can’t deliver on, this will hurt your site. People will bounce off of your site and the search engines will notice.
Avoid links from lousy content. Search engines take into account the kind of content on sites that link to you. If it’s a spammy site full of badly written or copied content, your link shouldn’t be there.
Finally, don’t get links from any link directories or what Google calls ‘link schemes.’ These are systems where, for example, you submit your link and it gets posted on thousands of ‘directory’ sites in exchange for listing the links of others. The search engines ignore links like these.
Good links are natural links. Someone linked to your website because they like your content. This is someone who has a similar site or a similar audience. In any case, there’s nothing forced about it.
Links from high ranking sites are especially good. These sites have more traffic and SEO power, so the search engines pay attention to who they link to. A link from a high quality site means your site is something worth linking to. The same goes for links from authority sites.
A link from any site relevant to yours is a good link. Just as above, this tells the search engines that it’s a natural link and not something shady.
When determining whether a link is good or bad, ask yourself:
* If I were a site visitor, would this link help me?
* Is there real content on the site and not just a bunch of links or ads?
* Would visitors here be interested in my site?
If you answered yes to all of the above, chances are you have a good link.
Take advantage of your webmaster tools to inspect your links. If you find any bad links there, get them removed.