Tuesday 19 August, 2014
One of the most important aspects of SEO is link building. It’s not everything; there are still many other things you need to do in order to optimize your website. But it’s at the core of any SEO strategy and how you do it makes a great deal of difference.
What Is Link Building?
Link building means establishing links from other websites back to yours. A link is like a street. Google navigates these streets to find websites to index. So, backlinks basically lead the search engines back to your site.
When you have links from what Google deems high quality sites leading back to yours, this tells Google that your site is worth linking to. There must be something there worth indexing. The kind of sites that link to yours also helps Google figure out what your site is about and what kind of search traffic to send there.
For example, let’s say that you have a website full of golf tips. You write a helpful and informative blog post offering some advice on a particularly tough aspect of the game. This post is published on a popular golf blog that gets a great deal of traffic from the search engines. That link is like a vote in favor of your site.
Of course, good links also help you attract human visitors, not only search engines. People will also find your website through your backlinking efforts.
How to Get Good Backlinks
There are many different strategies for building backlinks. The above example mentions guest blogging, where you write a blog post and publish it on someone else’s blog. There are much simpler methods as well, such as forum posting, sharing content on social media, posting videos on YouTube with links back, and so on.
Google updates its algorithms often and good backlinks will endure any changes. Good backlinks are those that are made naturally and come from relevant websites. These are links aimed at human visitors and readers, not search engines.
More isn’t necessarily better when it comes to backlinking. All of your backlinks should be natural and from good, relevant sites. Here are some backlinking strategies to avoid:
* Getting backlinks from websites that aren’t related to yours. In other words, they’re not about the same topic or they don’t have the same audience.
* Paying for backlinks from services that plaster your link all over irrelevant websites.
* Swapping links with other webmasters. This is a situation where you post their link and they post yours.
* Getting links from dodgy sites that the search engines don’t like.
All of the above strategies don’t help your SEO and in fact could get you penalized.
Instead, go for natural backlinks from a variety of different sources. You also need to continually build backlinks. You don’t just set these links and forget about it. Get into a regular routine of seeking new quality backlinks constantly.