Tuesday 29 April, 2014

Should Your Use Your Address for Your Home Based Business?

If you have a home based business, it makes sense to use your home address as your business address. They’re one in the same and it keeps things simple. You can get all of your mail to the same place and it’s a transparent way to work. However, most home based businesses don’t do this and there are a couple of good reasons.

No Real Location

The fact is that most businesses that are run at home aren’t really run from anywhere. Chances are that you’re actually mobile or ‘geographically independent’ as the hipsters call it. This means that you really work out of wherever you are. You might take your business to the nearest coffee shop.

Customers Banging on Your Door

Another reason is simply privacy. No CEO of any large company tells their customers their street address. When you give out your home address, you increase the risk of all kinds of trouble, from identity theft to irate customers banging on your front door. With everyone’s privacy compromised these days by Google’s Street View and similar websites, anybody can find your house and they do.

Keep It Separated

In principle, it’s always a good idea to keep your business and personal life separate. You don’t talk about your dog’s surgery on your business blog and you don’t promote your latest info product to your high school friends on your personal Facebook account. Blurring personal life and business always leads to trouble and this is another reason to use a different address.

A Professional Reputation

Finally, a home address just doesn’t look as professional. It looks much better when you’ve got an office suite in a downtown area somewhere than a quiet residential suburban address on Whispering Pines Drive.

Alternatives to the Home Address

Unfortunately, you need to give your customers some type of mailing address. Not only does it help to engender trust and boost your customer service by giving them a way to reach you, it may be required. Recent federal anti-spam legislation in theUnited Statesrequires that all promotional emails give a real address, and there are similar laws in other countries.

One alternative to your home address is to use a PO Box. This is the old-school method and it’s still used today. However, there’s something about a PO Box that doesn’t lend the same air of legitimacy as a real address.

You can also get a business address from the UPS Store. The UPS Store offers real street addresses as part of its mailbox services to small businesses. Other private mail services offer all kinds of solutions as well.

Should you use your home address for your business? It’s something you should think about. Among other things, your business address is part of your business image. Take a minute to think about how the address you choose will affect how your customers see you.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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