Wednesday 25 December, 2013
Ecommerce is increasingly taking over the offline retail world. Each year, consumers are more willing to shop online and buy from ecommerce stories. It parallels the growing trend of social media becoming more a part of our lives. Up until now, social media hasn’t had much to do with shopping, but that’s changing. People increasingly cite social media in influencing their buying decisions.
With the growth of ecommerce and social media, this means online stores need to make their websites as social as possible. You need to incorporate ecommerce into your social media presence and incorporate your social media into your ecommerce site to leverage both for maximum benefit. Here are some of the ways you can do this.
The New Word of Mouth
Social media is the new word of mouth. It’s not a place to promote. When a marketer speaks on social media, no one listens. But they’ll listen to friends and influencers. Identify influencers who would like your products. These are the folks that are always discovering cool new stuff. Win them over and they’ll do your promoting for you.
Get Rave Reviews
At every point of contact, encourage your customers to write reviews of your business. Review sites like Yelp are increasingly influencing buying decisions. Make sure you’re listed on these sites and get your customers to review you.
Downplay the Data
You can use social media to spy on your customers and learn what they like, but don’t be obvious about it. You have tons of data at your fingertips but your customers will feel funny if this is obvious to them. Be personal but don’t be a stalker.
Make your social media and ecommerce site as integrated as possible. Put buttons on your site that allow people to share it with one click. Install widgets that show your social media activity on your site. Likewise, link your ecommerce site to all of your social media profiles.
Wherever possible, seek to engage your audience. That’s the big thing on social media. People don’t just look for information but things to do. Get people talking and make it a two-way street of communication. This is what makes social media different from a regular website.
Create promotions that tie in with social media. For example, ask your followers to take pictures of your products and share them on social media. This creates a buzz when people see their friends doing it.
It’s inevitable that the paths of social media and ecommerce will cross. When you leverage the two against each other, you can get some very powerful marketing going. Make your online business as social as possible.