Friday 04 October, 2013
Hosting an event through a social media site like Facebook or Twitter is a great way to build a loyal community and engage the members of that community. The best part is that you don’t need a physical location to host these events. Fans and customers from all over the world can participate. Events offer a great way to use social media to connect with your people.
Collaborative Problem Solving
Your event can revolve around a certain topic or problem. Discuss something that troubles your audience and is related to your niche. If you market to online entrepreneurs, tackle a challenge like the new Google algorithm changes or how to gain customer trust. Prepare some content beforehand to get the discussion started and then turn it over to your participants.
Live Webinars through Social Media
Your event can be a live webinar that’s held through social media. Create a presentation and give your participants a chance to ask questions, offer their opinions and comment. Many social media sites offer tools that let you do this, like the Hangouts feature on Google+. During your webinar, you can make promotions and offers or give away exclusive freebies. You can record your webinar and use it as YouTube content or an information product.
Virtual Networking Events
Your event can be as formal or as informal as you’d like it to be. Any kind of offline event can be done through social media. For example, you can have a virtual networking party where your fans can meet and interact with each other. Use your Facebook Fan Page as a venue. Tools like Google Hangouts on Google+ allow you to actually see and interact with each other. The more engagement you offer the better.
Let’s Have a Party
Your social media event can be way more informal than that. It can be totally unstructured. Just get choose a place and time, and invite your fans to sign up. Be there and welcome them, serving as a virtual party host. Have everyone introduce themselves and mix and mingle.
Promoting Your Social Media Event
When creating an event, use all social media to promote it. Don’t just advertise on the social media site where you’re hosting the event, but on all social media sites where you connect with your audience, including your blog. Create a hashtag for the event and use it wherever hashtags are recognized.
Advertise your event offline as well. This is a good way to get your offline customers connecting to you online. You can get traditional customers to join you on social media. One way to do this is to create an event especially for newbies. You can even teach them how to use social media during the event.
For your second event and all successive ones, highlight the perks of the last events. Use content from past events to give potential participants an idea of what to expect. You can also get testimonials from past participants explaining how the event helped them.
Social media is all about socializing and there’s no better way to do it than through an event. It’s a great way to boost your brand recognition and engage with your audience.