Monday 10 March, 2014
Social media marketing is basically content marketing on a smaller scale. Instead of a 500-word article, you get a 150 character tweet. Like regular content marketing, you can recycle and repurpose ideas to create fresh content, and lots of fresh content is what you need to keep your audience engaged.
Cut up Your Articles
One great way to get content is to take old articles or blog posts and cut them up into posts and tweets. You can work out the math yourself, but if you have a 500-word article, you probably have at least five meaty Facebook updates. You can turn each tip or takeaway into a post. Grab an image to post along with the tip and you’ve got something that’ll really engage.
Social Media Content Templates
Just like your regular content, you can make templates for your social media posts. Templates are things like how to, step by step, mistakes to avoid, best vs. worst, old way vs. new way, etc. You can keep an idea file of these templates and turn to it when you need it. You can also reverse repurpose – take a tip and make it negative, saying here’s something to avoid.
Tip – Use Facebook to make friends, hang out, help people and build your brand.
Mistake – DON’T use Facebook to promote yourself.
Ideas from Followers
You can watch your followers’ conversations with each other like a fly on the wall and use their conversation for post ideas. If one of them asks a question, write a post answering it. Try to clear things up for them. You can also hunt for questions to answer on question and answer sites and online forums.
If you’re handling profiles on two different networks, which most of us are, you can take content from one and pass it off on the other. Before posting on Facebook, check out your Twitter feed. Find something post-worthy, expand on it, add a picture, and you have a wonderful Facebook post.
The opposite works as well. Take a post from your Facebook feed that’s relevant and helpful and rephrase it into a tiny tweet. This isn’t just limited to Facebook and Twitter either. Take a Quora question and answer it on LinkedIn, and so on.
News stories always make quick and easy content. Find a story that would be interesting or helpful for your audience and share it, along with your two-cents and/or a conversation starter.
You can always ask questions to get a discussion going. Some social media marketers do this brilliantly. Put a call out for tips or give an opinion and ask for theirs. If your audience offers something good, rephrase it and turn it into a new piece of content.
Keep an eye out for anything that could be good social media content and keep idea files. Remember that the goal of your social media marketing is to become the celebrity expert in your niche. You want to become the go-to for useful information. When you post, they listen.