Monday 23 March, 2015
Images are wonderful content for social media marketing. Your fans can take in the image in an instant, and share it in the next instant. Of all the content shared on social media, none goes viral as quickly, as often or in as large a number as images.
However, not all images are created equal. What makes an image shareable on social media? Here are some ideas to help you improve your images and make them more shareable.
Original images that you create yourself travel much further than those that are copied or re-pinned. Put some effort into creating your own image content or finding content that hasn’t already been widely shared. Add a dash of originality to make people stop and look.
Like your written content, the best image content is content that’s helpful for your audience. The first step in creating any kind of helpful content is to find out exactly what your audience wants and needs. What problems do they face? How can your expertise help them? Figure out how you can translate this information into an image that helps.
Tells a Story
A great image tells a story. When an image tells a story, it connects emotionally with its audience. This is why there are so many popular photos that are candid snapshots of something happening or about to happen.
For each social media site you use, know the site well so that you can understand what types of images it likes. For example, Facebook doesn’t like promotional content. People are on Facebook for entertainment. Pinterest likes attention-grabbing images. Instagram likes beautiful images made and edited using its native features.
A great way to make an image more shareable is to add a quote to it. Attach a quotation to your image that’s inspiring, uplifting, positive or just plain funny. With quotes, the image itself doesn’t have to do it all by itself. You can turn a pretty good image into something wonderful and shareable with the right quote.
Images that are timely are much more likely to go viral. Use images that relate to things happening right now, whether a news story, an event, a current trend, a season or something that’s about to happen. Social media is all about what’s happening right now in real-time.
Easy to Share
Make sure that all of the images you use on your website, blog and elsewhere are easily shareable. There are share buttons and other things you can put on your site so that visitors can share quickly and easily. Add a call to action, urging them to share.
Finally, as you go about sharing images on social media, pay especially close attention to those that are highly shared versus those that go nowhere. For each image that’s “a hit,” try to figure out why and produce more like it.