Thursday 12 September, 2013
Today, you don’t have to spend a great deal of money reaching the press to tell them about your product launch. Now you have direct access through your social media profile, where you can reach your fans and potential buyers for free. Everybody uses social media and it’s the best way to connect online. You can use social media sites like Facebook and Twitter to announce your product launch.
Lay the Groundwork
The key is to lay the groundwork first. Don’t just create a profile and start promoting. People buy from brands they know and trust. What this means is that you have to get to know your customers on social media first, before you start worrying about monetizing.
Build a good following. Interact with your people in a friendly, non-promotional way. Try to help them find the information they need. Offer great content, good deals and the content your fans are looking for. Then, when it comes time to launch your product, they already see you as a trusted friend.
Your Key Supporters
Identify your key supporters on social media. These are the people who comment most on your posts and send you messages. These key supporters are the ones that spread the word about what it is you do. If you get your product in front of them first, they’ll tell others about it. Give them a sneak peak and maybe they’ll even write a review of your product on their blog.
Not only can you build a buzz through your key supporters, you can also enlist them to help you make improvements. Give them a preview copy of your product and ask for feedback. Since they’re your biggest fans, they’ll be able to give you pointers on how to make it better.
A Page for Your Product
It’s usually best to create a page for your product, like a Facebook Fan Page. Here, people can talk about it, like it, and so on. You can send out updates about your product straight from this page. If the social media site allows it, you can run promotions and offer incentives through the page. For example, you could offer a free eBook to anyone who ‘likes’ the page.
Whether through the product’s page or through your own profile, offer bonus materials that go along with the product. This is informational content that’s related to the subject matter of the product. For example, if you have a product on time management, offer a weekly course on productivity tips. The bonus material hints at what the product offers.
Most social media sites allow hashtags. These are keywords that have the # symbol at the front and are searchable. Make a hashtag for your product so that people will find it more easily. With a hashtag, you’ll also be able to see what people are saying about your product on the site.
Always remember that social media is a form of two-way communication. Whenever anyone comments or asks a question, always get back to them as soon as possible and be real with them. Make sure you’re there to respond.