Monday 30 September, 2013
Wouldn’t it be cool if the Google Free Keyword Tool could predict what keywords would be hot in the future? It could have a psychic on-hand to tell you the search volume of a particular keyword next spring. Then, you could launch a campaign using that keyword and by the time next spring rolls around, you’d have crazy traffic.
There is no software that can predict the future, although there’s no doubt Google’s engineers are working on it. But using the grey matter between your ears and a bit of online research, you can find good keywords that people will be searching in the coming months.
Why the Future’s So Bright
Future keywords are better than present keywords because they’ll be getting a high search volume in the coming months. It takes time to set up websites and launch a campaign. You can lay the groundwork now with plenty of time to spare and when the keywords come around, you’ll be getting all the traffic you want.
The key to future keywords is that they’re connected to some future event. It could be a time of year or the release of something. Here are some ideas on where to get future keywords.
The Holiday Season
Any holiday that’s approaching offers a wealth of keywords, as long as you can relate them to your marketing campaign. Take into account that different holidays start earlier or later than others. For example, Christmas and Halloween seem to start gearing up earlier each year. On the other hand, Thanksgiving, Mother’s and Father’s Day, and Valentines don’t start so early.
Major News Events
You can gear your keywords to any major event that’s coming up. The most obvious one is the Olympics and it’s easy to tie all kinds of marketing campaigns together with the Olympics. Any other big sporting event like the Super Bowl works too. Research big exhibits, trade shows or conferences in your niche. You may even be able to use political events like an election or G8 summit.
Upcoming product launches can offer opportunities. For example, if you’re an app designer, the release of a new smartphone or gadget is something you can target. Things like next generation video game systems or other products can also be used.
Coming Soon to a Theater near You
Likewise, movie releases, album releases and tours, and TV shows and other televised events could offer opportunities. Keep an ear open to what’s going on in the pop culture world and see if you can tie into it. For example, if you’re running a skincare site, do an article on what the star of a new major film or TV series does to look so young.
What Your Audience Wants to Know
Consider your target audience. What events, holidays or products are they looking forward to? Listen to them on social media and see what their other interests are. If you listen well, they’ll tell you exactly what they’re interested in.
The only downside to future keywords is that because they’re tied to a specific time, they’re not evergreen. Once the holiday or movie release is over, they’re useless to you. But if you keep your ears open and sprinkle your marketing campaign with these time-related keywords, you can drive more traffic.