Monday 04 August, 2014
It’s one thing to get traffic but something else entirely to gain fans that keep coming back to your site for more. That ultimately should be the goal of your marketing – to keep them coming back. If they visit your site once and then disappear, they’re not much use to you.
Many marketers focus solely on SEO. SEO brings traffic from search engines to your site. But your real goal online is more than just getting high numbers. Your goal should be to build a following and boost your brand. If you do this, you’ll have less need for search engine traffic. Your fans will come straight to you.
The Right Name
First of all, here are a few technical considerations that will help. Give your site a domain name that’s easy to remember. Even though users can do it themselves, offer ‘Add to Favorites’ or ‘Bookmark This’ buttons to make it easier for them. Make sure your site loads quickly and its navigation is easy and intuitive.
If you can somehow provide solutions to your visitors’ problems, they’ll come back again and again. One common way to do this is through content marketing where you offer content that addresses your audience’s problems and offers solutions. If you can offer a solution to a visitor’s problem right now when they first hit your site, they’re more likely to come back later when they need help.
Fresh, Useful Content
One way to keep people coming back to your site is to constantly offer new, fresh content. If you establish a reputation for this, your fans will check back often to see what’s new. They’ll sign up for your feed and connect with you on social media so that they know when new content has been posted.
Engaging Your Audience
Another idea is to give your site visitors something to do there. Get them interacting with your website. There are many ways to do this, such as through weekly surveys or regular promotions. One great promotion to bring people back is a ‘tell a friend’ campaign where you reward your visitors for referring others to your site. Providing a forum, a place for customers to write reviews, or a collaborative wiki are all good ways to engage visitors.
Email marketing is a great way to get repeat visits. Ask your visitors to sign up to your email list. When you have new content, promotions or changes to your site, notify your list. You can entice people to join your email list by offering a freebie for signing up. You can keep your list engaged by sending out regular emails full of helpful content.
Get into Your Customers’ Shoes
Surely there are websites you visit regular. What are these sites and why do you keep coming back? Try to see if there’s any way you can provide what those sites provide for your visitors.