Friday 23 August, 2013
Tumblr is a website with tons of users but not a lot of attention from Internet marketers. While online entrepreneurs flock to other social media sites like Facebook, Twitter and LinkedIn, Tumblr gets largely ignored. But it has billions of posts and supposedly more users than WordPress, so maybe it shouldn’t be.
What Works on Tumblr
Maybe it’s because while anybody in any niche with any product can use sites like Facebook because it’s ideal for all markets, this isn’t the case with Tumblr. Certain types of businesses do better here than others. The reason is that it’s largely for visual content, like Pinterest and Instagram. For this reason, fashion, media and other visually-oriented niches work best.
Another reason why many internet marketers shy away from Tumblr is that it’s not a huge profit generator. This is a place for building your brand and connecting with your audience, not making profits directly.
Do Your People Tumble?
If you’re considering Tumblr, the first step is to see whether or not your target market hangs out there. Sign up for a personal account and do some searching. Are there people on Tumblr that would like your products or services? Are people sharing and enjoying the type of content you’d share? You can also ask your followers on other marketing channels whether or not they use the site.
Tumblr Tips and Best Practices
Tumblr is a blogging platform, but it’s mostly links, images and videos. Text content goes nowhere on Tumblr. It’s all about creating visual content and sharing links to information on other sites that your audience would find useful. Think of it as Instagram mixed with a blog.
Since Tumblr is about visual content and links, you can use it to drive traffic back to your site, your store or your other social media profiles. It works like Twitter in this way.
Focus on a very tight niche. Tumblr is a gold mine of extremely narrow niche markets. Plus, there are many users already so most big niches are already dominated.
One of the things that are cool about Tumblr is its tagging and sharing capabilities. It has a built-in system that makes your content easily sharable. If you tag your content well, it will appear in searches by other users and bring you new followers. Again, narrow your focus on highly specific keywords.
You can also widen your audience by taking advantage of Tumblr’s highlighted posts. Like ad networks on Facebook and Twitter, you pay a small amount and your post will be seen in other users’ feeds even if they’re not already connected to you.
I said earlier that you should sign up with a personal account to see if your people are on Tumblr. You should also use this account to find Tumblrs you like. This will give you an idea of what kind of content would be good to share.
Is Tumblr for You?
Marketers don’t like Tumblr because it’s a bit tricky to use at first and it doesn’t bring quick profits. For building brand awareness, gaining new followers and interacting with your audience, it’s excellent. But it’s not for everybody. Sign up with a personal account and give it a try before you jump in.