Wednesday 09 July, 2014
There are many unique traffic strategies that you can use to siphon off your competitors’ traffic. You can do sneaky things like incorporating their name into your keyword strategy or writing about them. Some would see this as grey hat, if not a little black. But here’s a completely honest way to take advantage of searches for your competitors – Create a directory.
This is a directory of websites or resources in your niche. The theme should be somehow related to the products you offer. In other words, your potential customers are the people looking for this directory.
But here’s the kicker – it’s your site. Because the site belongs to you, you can do anything you want with it; for example, use it to sell your own goods.
Why This Works
The reason why this works is that by listing all of these websites and resources, which include your competitors, you can rank for their names. With some top-notch SEO, you can get Google to index your site for these keywords.
Then, you can plaster your content and advertisements all over it. Create a sidebar where you have your info products, latest blog posts, social media activity, a forum sign-up, and so on. People come to the site to find your competitors and instead they end up finding you.
A good way to boost your directory’s SEO is to make it dynamic. Put a blog on it so that there’s fresh content always coming in. It’s hard to get traffic to a static directory but fresh content attracts search engines.
You can launch a whole SEO campaign for your directory site complete with content marketing for backlinks and the works. If you drive enough traffic to it, it may eventually rank higher for your competitor’s names than their own sites.
Here’s an example. Your ecommerce store sells golf goods. You create a directory full of resources for everything golf-related. It includes not only your competitors, but companies that sell unrelated products, golf courses, golf associations and anything else your customers would be looking for. This is great because you can also get searches for organizations and other keyword terms beyond your competitors.
The center of the site lists resources by category, but the sidebar is filled with nice big ads for your products, services or content. You can do the same on every page of your directory.
Of course, the golf niche is just one example. Try to create a unique directory that’s focused on a small niche or a small part of your niche. Try making a directory that isn’t on the web already. Incorporate it into your overall SEO plan, with links to the directory on your website, blog and social media profiles.
This is a great way to take advantage of competitors’ keywords, which is a somewhat sneaky trick, but to do it in a way that’s upfront and honest.