Friday 14 February, 2014
Videos are a great way to promote any kind of business. Cameras are cheap and easy to use, and you’ve got access to editing software that can make your videos really slick. The Web is full of platforms where you can upload and publish videos in minutes. There’s absolutely no reason NOT to make videos, but for many would-be directors, the question remains – ‘What should I shoot?’
Well, there’s good news. It doesn’t have to be anything fancy or complex at all. All you need are short videos that cover simple topics. Here are 7 ideas for creating effective videos to promote your business.
A Message from the President
Take your business’s marketing message and have the president deliver it on-camera. This is one of the oldest and most effective types of videos. Have the boss tell your customers about your business, what makes it unique, why they should choose you, and the benefits you have to offer.
Meet the Employees
Employees with smiling faces work as well. Like the president video, have them tell your customers about your business. This puts a human face on it and people love this. You can also show your employees in action, serving companies or producing your goods.
Tips and Advice
Offer tips related to your business that your customers can use. Online, this is called content marketing. In content marketing, you don’t promote your business at all but simply help viewers solve a common problem. For example, a plumbing company can show viewers how to fix simple clogs. What it does is to establish you in their mind as a trusted source of information. It’s only natural that when they need your services, they’ll go to you.
Ask your customers to tell others how your business helped them. This is called ‘social proof.’ Most customers would love to give you positive feedback if you only ask them, and there are bound to be a few who will go on camera to do it. For example, a company that offers time management software might make a video of a work-at-home mom talking about how it helps her juggle daily tasks.
Interview an Expert
Locate experts in your field and conduct a video in front of the camera. If you can, find someone with a name your customers will recognize. Take something related to your business and of interest to your customers as a topic. For example, a law firm might interview an insurance company representative on what to do right after a car wreck.
Tutorials and How-to’s
Create tutorials that show your customers how to use your products or services. This is a great way to sell your product in a subtle way. You don’t come right out and say how great it is, but they get the message that your product can be a big help to them. Another idea is to show the different ways your product can be used. For example, a food maker might make videos teaching recipes using the food.
Behind the Scenes
Videos that take viewers behind the scenes in a company or industry are really popular. Take them inside and give them a sneak peek at how your store or industry operates.
These are all simple ideas that are extremely effective. Make short videos, each focusing on just one specific topic related to your business. The key to successful video marketing is to put out lots of videos, so get your production schedule started.