Monday 13 October, 2014

Video Marketing – What Kind of Videos Should I Make?

Video marketing is a highly effective way to reach your audience. Businesses are increasingly investing more of their resources toward producing and publishing videos for one simple reason – it works. Video is powerful in branding, building relationships and selling.

If you’ve never done video before, or if you have but with limited results, it can be tough to get started. The question that’s in most would-be video marketers is – “What kind of videos should I make?”

You should make videos that entertain, inform and engage your audience and you’re only limited by your creativity. But here is a list of ideas on the kinds of videos you can make to get you started.

Vlog – The simplest and easiest video to create is a vlog. A vlog is a video blog. Most vlogs consist of a person simply talking to the camera. They may be sharing experiences, teaching how to do something, urging the viewer to action, etc. The actual content is up to you, but production-wise, it’s simple. Just hit record and blog out loud.

Screencast – A screencast is another simple idea. This is where you use a software program like Camtasia to record your computer’s screen as you show the viewer how to do something. This is great for tech niches where you’re teaching how to do something on a computer, but you can make a screencast video of anything. It’s a great way to show (on your computer) rather than just tell.

Whiteboard – Similar to these simple ideas is the whiteboard video. Set up your camera in front of a whiteboard and give a simple presentation, writing down key points and illustrating ideas on the whiteboard behind you.

Product Demo – Take one of your products and show viewers how it works. You can make a video for each individual product, or make shorter, more detailed videos where each showcases a particular feature or use.

Product Review – Take someone else’s product and do a video review of it. Show your viewers how it works, describe its advantages and disadvantages, and give it an overall recommendation. This is effective because you’re informing your customers so that they make better buying decisions.

Tutorial – Take some process that your customers have to deal with and explain it to them step-by-step. For topic ideas, think of all of the things your customers routinely ask you for help with. For each of these questions, create a video tutorial.

List Sign-up Sales Pitch – If you have an email list, make a video that describes to potential sign-ups all of the benefits they’ll get when they join. Video is great for this because it shows you to be a real human being, which is important in building a relationship with subscribers.

Interview – Find an expert in your niche and interview them on video. If you can’t meet them in person, conduct the interview through Skype or Google Hangouts. There are advantages for both of you – you get to use their name and they get exposure to your viewers.

Cartoon – There are several software programs that allow you an easy way to make cartoons. You just plug in your content, choose characters, and put together a ready-made cartoon that’s highly entertaining for your videos.

Customer Testimonials – Ask your customers to make testimonials describing how your business’s products or services have helped them overcome the problems they face or reach their goals.

Mindless Entertainment – While pure mindless entertainment isn’t a good basis for a marketing strategy, it’s okay to make videos sometimes that are just silly and fun. These won’t help you sell directly, but they’re good for branding and exposure.

Behind the Scenes – Take your viewers behind the scenes in your company or industry. People love to get a peek at how their favorite brands work.

Events – Record an offline event or presentation and edit together the highlights. Hold webinars and record them, releasing them as videos.

Remember that these are just a few ideas to get you started. Once you start making videos, pay attention to the feedback you receive and focus on creating the video content that your audience loves.

Bob Steele

Bob Steele is an entrepreneur, software developer, marketer, and author living in the Denver metropolitan area. He’s an avid outdoorsman who loves skiing, hiking, fishing, boating, and just plain having fun. His interests include games, space, technology, physics, cooking (well eating actually), economics, business, internationalism, and team sports. With over thirty years of professional consulting experience, Bob has been exposed to many diverse business models and has gained a sensible approach to life. Bob’s company, WaveCentric is focused on commerce, marketing, and entertainment related products.

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