Monday 21 September, 2015
Shooting your own videos and putting them on YouTube is a cheap and effective way to get massive exposure. YouTube is one of the world’s most visited sites and people are there looking for all kinds of information and entertainment. Just like your website or blog, you need to optimize your YouTube videos so that the search engines will find them. As you’ve probably noticed doing Google searches, videos often outrank content-rich websites.
Choosing Keywords for YouTube
When it comes to choosing keywords for your videos, here’s a bit of good news. There’s far less competition among YouTube videos than among websites because there simply aren’t as many. It’s much easier to rank for high competition keywords. When choosing your keywords, don’t be afraid to aim for the highest volume keywords possible, and don’t worry about the competition.
Using Your Keywords
Keywords should be used in the title and as near the beginning of the description as possible. You can choose to either use one keyword or optimize with several. If you use multiple keywords, it’ll be found by more searches, but it may be difficult to use multiple keywords naturally. Focusing on just one keyword will narrow it to specific web searches where it may be more relevant.
One strategy is to produce lots of short videos, each focusing on a specific keyword. This not only gets a variety of traffic, it also teaches you which keywords work best for your audience.
Put the keyword also in the file name. The default file name will be a random string of letters and numbers. You can change it. Search engines will look at the file name along with the title and description.
Closed captioning used in your videos will also help it come up in searches. Adding closed captioning to videos used to be time-consuming, but YouTube now as speech recognition capabilities that make it easy.
The best thing you can do to optimize your videos has nothing to do with keywords. You want your viewers to interact with your videos. Specifically, you want your videos to get shared and get comments. Videos with lots of shares and comments get ranked more highly in the search engines.
You can do this be simply creating great videos. You can also incorporate some kind of discussion or opinion questions. People love to give their opinions, so encourage them to do so. When you get comments, be sure to reply to them. YouTube is a social media site and the more interaction, the better.
Finally, backlinks are another ‘off-page’ SEO strategy that is essential to videos as well as websites. Make sure there are links coming in to your videos on YouTube from your website, your social media feeds, and directories where you can get your videos listed. Backlinks get you more traffic (which means more views) and a boost in the search engine results.
Of course, the quality of your content will seal the deal. With YouTube videos, go for instant gratification. Viewers don’t want to sit through long, complicated videos. Your videos should be short, sweet, to the point, and helpful.