Tuesday 11 March, 2014
The web is going increasingly visual and marketers have to go with it. If you’re not giving visual marketing some serious consideration in your overall marketing strategy, it’s time to start.
Why Visuals Are Important
Visuals are important for several reasons. First of all, they’re much easier for people to digest. The impact of text is slowed down by the time it takes to read. An image hits you immediately. This is especially true on a mobile device where it’s harder to read text because of the small screen size.
It’s a fact that visuals are the most shared content on social media sites like Facebook. This is partly due to the reason above. You see the picture, respond to it and hit the ‘share’ button. This means you have a much greater chance of your shared content going viral.
Visuals also allow you to reach a more international audience. If you’re an ecommerce business, you’re going to have to start selling globally if you’re not already. The emerging markets of the world have considerable buying power and it’s growing. When you rely on visuals to get your marketing message across, you save on translation services.
Here are some tips on leveraging visuals for the best results in your marketing.
Big, Bold Images. Use visuals that are colorful and eye-catching. When marketing for mobiles, use images that are also simple and made with broad strokes. The small screen size will make it hard for the small details to be seen.
Share If You Like. When you post visuals on social media or your site, encourage people to share. If you’re posting on your site, give them a button for doing so. Something as simple as saying, ‘Share if you like,’ can do the trick.
Present Data with Infographics. A great way to present complex data or a ‘big picture’ idea is to do it with an infographic. Infographics take complicated relationships and make them easy to understand.
Take Your Own Picture. Whenever possible, take your own original pictures. Digital cameras and editing software make it easy to take great photos. Stock images can be good, but if your own image goes viral, you’ll get better results.
Consider SEO. For all of your images, tag and add descriptions with SEO keywords in mind.
Images Everywhere. Include images everywhere possible, even places where it’s not so standard like business cards and press releases. Remember that an image always makes something more interesting.
Hoard Images. Collect images and pictures constantly and hang onto them. For social media content, you need a constant stream of content. The more you put out, the more engagement you’re likely to get.
Crowd source. Collaborate with your fans. Encourage them to take their own pictures or make their own images that relate to your products.
Don’t worry – text-based marketing will always be there. But there’s a definitely shift to visuals these days and you don’t want to miss out.