Wednesday 20 August, 2014
They say there’s another Google update coming and this one’s going to be a big one. Everybody is in panic mode, wondering, ‘Is my site going to take a hit?’
Small Google updates are frequent but occasionally there’s a really big one. We all try to create quality content and a good user experience for our websites. But even those of us with the best sites and whitest hats sometimes get hurt when Google rolls out another big algorithm change.
How to Protect Yourself
There are many ways to protect yourself and one of the best is to practice a smart backlinking strategy that is based on building links from diverse sources.
Diversifying your links means getting backlinks from various types of traffic sources. If your links are diverse and Google unleashes an update, you’re protected because algorithm changes usually target certain traffic sources. If you have traffic from many different sources, you may lose some traffic from one source Google no longer deems quality, but your traffic won’t dry up entirely.
The Demise of the Article Directories
Several years ago when Google’s Penguin update came out, many marketers lots nearly all of their site traffic because they relied too much on article directories.
Article directories are sites that listed articles in all kinds of niches. The most famous of all was Ezine Articles. Articles posted on Ezine often ranked on the first page of Google’s search results. In fact, sometimes more than half of the sites listed would be articles on Ezine.
There were other directories as well and a common strategy was for marketers to aggressively write articles and post them on article directories. The directories would allow a link in the bio box and sometimes even in the article itself. There were even software programs that would auto-submit for you, shooting your article out to hundreds of directories at once.
Then, Penguin came along. Google noticed that the vast majority of the articles posted on directories were garbage. Many weren’t informative at all and some were spun by software programs so badly that they barely made sense. Overnight, article directory dried up and many marketers had to change their tactics.
How to Diversify
This is why it’s important to diversify. Get links from as many different sources as possible and make sure they’re relevant to your site. Emphasize quality over quantity. A thoughtful, well-written and truly unique guest blog post will get you more traffic than regurgitated content splattered on any site that will take it. Make it all natural and remember that Google updates always go after lack of quality. If there’s a site you’re not sure about, don’t bother getting a link from it.