Wednesday 07 May, 2014
Microblogging refers to simple services that allow subscribers to send short messages to other members of the service. The most popular is Twitter, but there’s a whole array of microblogging services all with funny onomatopoeic names – Plurk, Pownce, Spoink, etc.
These services are social but they’re different from regular social media sites like Facebook. The difference is that nobody cares about you. You can fill your Facebook profile full of pictures, your likes and dislikes, and whatever else you want the world to know about you. But microblogging site profiles are simple and stripped down. It’s not you but your message that people are interested in.
Tech folks liken microblogging to standing in a crowded city street where everybody’s shouting. You’re straining your voice to be heard above the mass. The way you get your business’s message to the people through microblogging is to broadcast to as many people as possible. The message has to be short and sweet, and it has to shout louder than everything else in their feed.
How to Use Microblogging
Microblogging is great for short pieces of information like tips, promotions, announcements, news items, or links to recently posted content. Although most people send text, some microblogging services allow you to broadcast pictures, videos, or other types of media.
Lots of businesses use it to drive traffic to their site and make sales, but there’s much more you can do. Twitter has proven itself as a great way to build your brand. By providing useful information consistently, you become the go-to expert on your given topic. This builds authority and trust.
In fact, microblogging is not good for self-promotion. If you send out a daily message that’s always selling, people will tune you out quickly. People aren’t on microblogging sites to be marketed to.
Some companies have started using microblogging services for their internal communications. They use them to send quick messages and updates to employees. Some services let you segment your lists so that you can choose who gets what message. Businesses use microblogging to spread corporate culture, keep people on the same page, and announce recent changes everybody needs to know about.
More than a Broadcast
If you’re going to use microblogging to promote your business and build your brand, keep in mind that it’s a form of two-way communication. When people respond to your messages, interact with them. Reply and answer their questions. You should also invest some time in taking advantage of the social aspects of the site. Make friends with others and build a network, commenting on their messages.
Microblogging used to be something used by the young and hip to keep in touch with their friends. Now it has grown to include every demographic imaginable. It’s a useful tool for businesses and well worth the time investment that it requires.